PANACEA3, the Cretan natural skincare company making waves in Greece and abroad, made a strong appearance at this year’s Innovation Days – INNOdays 2025 in Heraklion.

One of the most dynamic and outward-looking natural beauty brands in Europe, PANACEA3 joined the INNOdays 2025 at the Crete International Exhibition Centre for the third year in a row — once again confirming its steady growth and firm position among Europe’s leading names in natural cosmetics.

The INNOdays aim to connect the research and academic world with entrepreneurs and public institutions, showcasing the innovation ecosystem of Crete and encouraging partnerships that support regional development. The event wrapped up on Sunday, 30 November 2025, featuring exhibitions, keynote talks, B2B meetings and themed workshops.

In this vibrant atmosphere of openness and technological renewal, PANACEA3 attracted attention with its dedicated booth, presenting its latest innovations in natural skin and hair care. Visitors, professionals and institutional representatives all stopped to explore what Crete has to offer — and PANACEA3 didn’t disappoint.

Attendees had the opportunity to test the company’s products, which are based on high-quality snail secretion extract. Particularly noteworthy were the brand’s bioactive lines, thanks to their unique formulas and a special method of processing the secretion — the company’s key competitive edge.

Dr. Charalampos Kiagias, founder of Escargot de Crete, underlined the importance of natural balance and scientific integrity. As he explained, all PANACEA3 products are bioactive because “snail secretion has a natural balance that must not be disturbed.” The company focuses on practices that preserve and enhance biodiversity, ensuring the secretion retains — and activates — its natural properties.

“I try to bring the nature I find at the edges of my land into the heart of my fields. Out of this process come 100% natural skincare products, nutrient-rich foods, and exceptional extra virgin olive oil. Doing good for the environment is, in essence, doing good for humanity,” he noted.

PANACEA3’s presence at INNOdays 2025 was accompanied by major international accolades. At the Beauty Awards UK 2025 in London, the Repair Serum Gold Line 24h was named the best serum of the year in the “Sensational Serum” category — outshining major global brands. That same night, the company earned three more prestigious distinctions, reinforcing its upward momentum and putting Crete firmly on the global beauty trends map.

This year’s exhibition led to two key takeaways. First, the innovation ecosystem of Crete — where PANACEA3 operates — stands among the healthiest and most dynamic in Greece, with strong potential for international outreach. Second, PANACEA3 has now become a true reference point in this landscape, with a clear focus on innovation and sustainable growth. Its presence at INNOdays once again showcased how this Cretan company seamlessly blends nature and science — with impact that extends far beyond the island.